Most of us have Facebook and we use it to get our daily news, creep profiles, and if you’re lucky enough to have friends like mine who tag you in ridiculous memes it can also make you laugh!
It’s also a fun place to create a real presence for your business. Use your Facebook profile as the voice and image of your business. Your Facebook persona should be likeable and relatable, allowing you to ‘make friends’ with potential customers. Join Facebook communities and conversations, giving advice related to your products.
Facebook is not a place for ‘hard sales’. People want friendly, no pressure and approachable! Remember to engage people. In order to sell your product you must sell with a solution to their problem! What is your product solving?
Encourage your customers to post photos and comments! Everyone loves to see real people, doing real things with your product…. unless your in the XXX rates biz. Grandma don’t need to see that!
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Use your Twitter to promote your visual business elements. Make your logo the main focus.
Tweets are kept short and sweet, so use them to share your blog and website carefully. Use url shorteners such as bitly here, so you can fit in more txt! Tweeting often is important if you want to stay relevant. Follow your competition to stay on top of what’s in. Interact with your followers and respond to mentions and comments.
Find influencers in your industry and follow them. Retweet them often and use popular hashtags.
In the end Twitter is a great tool that is less social and used more for current news and info. What’s popular changes daily, even hourly and Twitter reflects!
The word blog comes from the term web log, in case you were wondering… cuz I was. If you’re a business owner, web logging is necessary! Blogs help you engage your audience before you start to sell. Customers want trust, and they’re more likely to buy something from someone they know. A blog builds a relationship, which forms trust.
Think of your blog as the editorial in your social media platform. You get to express yourself. Tell your story. Engage your audience!
After a few blogs about who you are and what you do etc etc, you can introduce a problem. The problem should obviously be directly related to the product, err solution, you are selling. Sell a solution to the problem! Blog about the problem- leaky basement, acne, not enough time… dry basement solutions, skin care, and time saving services ie laundry care and housekeeping!
Of course there’s Instagram, LinkedIn, YouTube, Pinterest and more which I may get into another day! Gotta go eat lunch!
Thanks for reading!