How Does SEO Work?
Search Engine Optimization or SEO is just that- optimizing your website for search engines. You want to make your website easy for readers and websites to understand. Important factors in SEO include: page speed, keyword placement, keyword choices, Backlinks, post length, and more.
First things first, you’ll want an SEO plugin. I personally use YOAST. It ensures all my pages are indexed with Google.
Make SEO A Top Priority
If Google doesn’t like you, you’re missing out on high quality traffic. Basically SEO is making your website attractive and easier for search engines to understand. That means using images, proper meta descriptions, effective keywords and placement, website speed, ALT Text, Backlinks and more! It might sound like a lot of work but it’ll pay off in the end when you don’t have to go chasing traffic anymore!
SEO For Dummies
- Longtail Keywords. Longtail keywords are 3-5 words, like a short sentence, that people search for related to your niche. A great tool to help you find some in your niche is google! Search for a keyword or two and then scroll to the bottom of the page and you’ll see some related suggested phrases. Those are great keywords! The real secret is knowing the right key words to rank for!
- Sprinkle Your Keywords Properly. Use your longtail keywords in your headline, in your first paragraph, in the middle of your post, and in the closing of your post. Be sure to include your longtail keywords in your meta description as well.
- Optimize For Mobile. Google loves mobile friendly blogs. If you aren’t sure how your blog performs, you can check your Google search console.
- Use Your Meta Description Wisely. BUT BE SURE TO USE IT! Your meta description is the little snippet that shows up under your url in search results. It gives Google and potential readers a little taste of what to expect. Think of this as an extended headline and make it catchy. You want to draw your readers in with it! Make sure it’s and enticing and relevant to your article. YOUR META DESCRIPTION IS LOCATED AT THE BOTTOM OF YOUR POST IF YOU ARE USING YOAST. When editing your post, you’ll find it at the bottom of the page, labeled meta description.
- Use Your ALT Text Properly. Google and some of your readers, can’t see your images, so your alt txt is used to describe it. It helps Google understand your images and your content better.
- Clean Up Your Topic Tags. I need to go in and clean mine up, and you probably do too. These are meant to help your readers navigate throughout your site. It can help your readers find posts in similar topics. But, if you have too many similar topic tags, Google may penalize your site for duplicate content. Yikes. The right topic tags can help search engines have a better understanding of how to index and rank your posts as well. I have too many blog tags- ‘blog tips’ ‘blog ideas’ ‘blogging’. Narrowing down your tags to clean and organized topics like ‘blogging’ and ‘beauty’ and ‘sleep’, similar to categories can help.
- Post length. I’m not 100 percent sure, but I do believe that over 600 and under 2000 is ideal, depending on your topic. Also, be sure to include images in your post and h2 headlines to break it up.
- Backlinks. Build a solid backlink strategy. Guest posting, partnering with other bloggers, and using blog indexing sites is great ways to increase your backlinks. Also, posting to social sites like Mix, Tumblr, Reddit and Flipboard will help you increase your number of do-follow backlinks. Meaningful comments on high authority blog sites will get you backlinks as well. Some offer do-follow and some no-follow. Do-follow backlinks are considered higher value and longer-lasting but are a little more work to achieve. No-follow are easy to get, virtually anywhere you drop your link, but they don’t add as much SEO value.
- SEOPTIMER.COM. Give your site a complete SEO audit at seoptimer.com. The site analyzes your blog’s content for tags, keywords, backlinks, usability, performance, security and more. It also offers suggestions for improvements. And, it’s FREE!
Create A Solid SEO Plan
Your next step will be to formulate a strategy. This should be a five-step process that includes:
- Determine your ideal target audience.
- Figure out what they are looking for and what keywords and key phrases they use.
- Generate high-value content around those terms.
- Implement on page and on site optimization.
- Track results and adjust as needed.
From there you can expand on what’s working, identify more audiences, more terms, and create more content, and slow down on what isn’t working. One important thing to keep in mind is that search engine optimization takes time and that you’re building your site’s reputation with the big search engines over time. Don’t give up on your strategy too soon and whatever you do, don’t give up!
Check out my post about how to find keywords using Keysearch – My Keysearch Review.