How Does SEO Work?
Search Engine Optimization or SEO isn’t as scary or complicated as you think!
Make SEO A Top Priority
If Google doesn’t like you, you’re missing out on high quality traffic. Basically SEO is making your website attractive and easier for search engines to understand. That means using images, proper meta descriptions, effective keywords and placement, website speed, ALT Text, Backlinks And More! It might sound like a lot of work but it’ll pay off in the end when you don’t have to go chasing traffic anymore!
Imagine if you didn’t have time for a week to blast your posts all over social media- Twitter, Pinterst, Facebook or create email campaigns to encourage your readers to stop by? Life happens. With search engine traffic, you don’t have to do anything. Your target readers, come to you.
SEO For Dummies
- Longtail Keywords. Longtail keywords are 3-5 words, like a short sentence, that people search for related to your niche. A great tool to help you find some in your niche is google! Search for a keyword or two and then scroll to the bottom of the page and you’ll see some related suggested phrases. Those are great keywords! The real secret is knowing the right key words to rank for!
- Sprinkle Your Keywords Properly. Use your longtail keywords in your headline, in your first paragraph, in the middle of your post, and in the closing of your post. Be sure to include your longtail keywords in your meta description as well.
- Optimize For Mobile. Google loves mobile friendly blogs. If you aren’t sure how your blog performs, you can check your Google search console.
- Use Your Meta Description Wisely. BUT BE SURE TO USE IT! Your meta description is the little snippet that shows up under your url in search results. It gives Google and potential readers a little taste of what to expect. Think of this as an extended headline and make it catchy. You want to draw your readers in with it! Make sure it’s and enticing and relevant to your article.
- Use Your ALT Text Properly. Google and some of your readers, can’t see your images, so your alt txt is used to describe it. It helps Google understand your images and your content better.
- Clean Up Your Topic Tags. I need to go in and clean mine up, and you probably do too. These are meant to help your readers navigate throughout your site. It can help your readers find posts in similar topics. But, if you have too many similar topic tags, Google may penalize your site for duplicate content. Yikes. The right topic tags can help search engines have a better understanding of how to index and rank your posts as well. I have too many blog tags- ‘blog tips’ ‘blog ideas’ ‘blogging’. Narrowing down your tags to clean and organized topics like ‘blogging’ and ‘beauty’ and ‘sleep’, similar to categories can help.
- Backlinks. Build a solid backlink strategy. Guest posting, partnering with other bloggers, and using blog indexing sites are great ways to increase your backlinks. Also, posting to social sites like Mix, Tumblr, Reddit and Flipboard will help you increase your number of dofollow backlinks. Meaningful comments on high authority blog sites will get you backlinks as well. Some offer doollow and some nofollow. Dofollow backlinks are considered higher value and longerlasting but are a little more work to achieve. Nofollow are easy to get, virtually anywhere you drop your link, but they don’t add as much SEO value.
- SEOPTIMER.COM. Give your site a complete SEO audit at seoptimer.com. The site analyzes your blog’s content for tags, keywords, backlinks, usability, performance, security and more. It also offers suggestions for improvements. And, it’s FREE!
Got A Little More Time? Fix Broken Backlinks To Help Your Blog’s SEO
If you have a little more time to spend on your site’s SEO, I would recommend checking up on your site’s backlinks to make sure they’re all healthy. You could have a ton of broken backlinks hurting your blog’s SEO right now and not even know it.
Regular link checks are vital to keep any website free of errors. Broken links, HTML errors and other issues annoy visitors and make it difficult to browse through your site…a real pain for visitors and webmasters alike. Broken links degrade the usability of your website, and are frowned upon by search engines! Most search engines recommend checking your website for broken links and for correct HTML as part of their regular site audit.
Fixing broken links is easy, if you know which links to remove or modify. But how do you know which links are broken and which aren’t?
Scanning all of your HTML pages and manually verifying each and every outgoing link for 404 and other errors may be an option if you have a single-page website with only a few external links. But, that is obviously not an option if you are managing a larger or dynamic website.
The same goes for validating every HTML page on your website. While you may have a perfectly valid template, can you be sure that no element in your site’s dynamic content has all HTML meta-tags such as Title, Description, Keywords, as well as image Alt tags? These tags are not required by HTML standards, but using them properly makes your webpages more informative to visitors and more valuable in the eyes of search engines.
Ensure the best user experience and avoid search engine problems by eliminating broken links and maintaining your Web pages in a standards-compliant and error-free manner! Site Analyzer performs a comprehensive scan of your website and informs you about any problems found on its pages. Broken links, faulty images, HTML errors and even missing meta-tags are accounted for and reported in a clearly legible way.
Each and every webpage and outgoing link will be analyzed and accounted for. Your webpages Google PageRank will be checked and included into the report.
Site Analyzer is not limited to scanning your website and creating a report. After the scan is complete, the product already knows about your website and pages. Why not put this information to good use? After scanning your website, Site Analyzer can make a perfectly valid XML sitemap for Google completely automatically. You can also create an additional HTML sitemap for your own visitors.
Once you’ve fixed all of the broken links, check the crawl erros section of your Google Webmasters Tool account for any other indexing erros that could be fixed.