Bloggers, you know the importance of backlinks in your SEO plan
. You want easy backlinks
, but all backlinks are not equal. Bad backlinks are the kind that Google will chew up and spit out. Good backlinks are the scrumptious kind Google savours and recommends to all his friends. If Google likes your backlinks, your site’s domain authority will increase and you’ll be more likely to rank in search engine results! Let’s get to it, and create a backlink strategy that Google will love
When credible websites link to you, search engines will recognize it. They will give your site more “worth” and higher rankings. With the right domain authority, you’ll be able to increase your domain authority and start ranking higher in search engines.
Submit your site to social bookmarking sites.
is an essential part of search engine optimization which helps your blog in many ways. If you are wondering what social bookmarking is, it is nothing but a process of submitting your site to various relevant categories of book marking websites. Which in return provide free, easy backlinks
as well as authority to your site if done in right way. It also helps bring in some extra traffic to your site. One of my personal favourites is Blogarama
, which brings in traffic every day and has helped boost my site Domain Authority. Plus it’s free! Bookmarking is the fastest way of increasing your site authority
since you are going to build relevant backlinks from here, this helps in improving the site metrics of DA/PA as well. The most prominent feature of social bookmarking is that it helps your site get indexed faster
than ever, even though your crawling site rate is lesser. The crawl rate of social bookmarking sites are very high, thus helping your post gets indexed in few minutes.
Reach out for backlinks from other websites in your niche.
Don’t just reach out to any website looking for a backlink. Do your research first. The better the website, the better the backlink!
Look for sites that have high domain authority. If you check out seoreviewtools.com
you can view your highest quality backlinks, as well as your site’s Domain Authority and Page Authority. You can also check the site you want to receive a backlink from! Many big bloggers gladly accept guest posts and offer a high quality backlink. Reach out to a few sites in your niche that have been around for a few years and have a high Domain Authority.
You’ll be able to check out all of your backlinks in your in your Google Search Console
Key Ingredients In A Solid Backlink:
- Choose good places to put links
- Make it scrumptious for search engines
- Make it irresistible to prospects
By solid, Im referring to a backlink that not only brings you traffic from someone clicking it but also brings the added value of enhancing your search engine rankings.
1. Choose A Good Place For Your Link
There are so many websites you can get backlinks from. They can range from general web site directories to coaching organization web sites to individual blogs. But, not all backlinks are equal. You want easy backlinks
but also backlinks with value!
Here are the main things to consider when attaining backlinks:
First, put your link in front of your target audience.
Request backlinks from web sites that have the same target audience as you.
Next, choose web sites that are credible.
When credible web sites link to you, search engines will recognize it. They will give your site more “worth” and higher rankings.
For example, a link from a “quick and easy to set up” web page at mynewwebsite.com wont be as valuable as a link from the home page of the “well established” oldestwebsiteintheworld.com.
Thirdly, place your link on websites that get a lot of traffic as opposed to websites that get very little traffic.
BUT … keep in mind that websites with low traffic can be valuable if their audience is the same is yours.
Finally, choose websites that display your link prominently
Take a look at where your link will be positioned on the page. A link at the top of an easy-to-view website is better than a link at the bottom of a long-and-busy page.
It’s better because it will get more clicks and search engines give more value to links towards the top of a page than at the bottom, generally speaking.
2. Make It Scrumptious For Search Engines
First, use simple text links when you can.
Simple text links are the most commonly used links on the web, and are characterized by underlined text in a different color (usually blue) than surrounding text.
Text links are good because:
They are very easy for search engines to find and follow. This makes it easy for search engines to put into their database.
It’s easy for search engines to identify the keywords to associate with this link. This helps your rankings for those keywords.
Other links like image links, Java-Script links, Flash links, or dynamic links are less ideal because they are tough to follow and are often associated with S-PAM-mers… yuck! Google will spit them right out.
Next, put your main keywords in your text link. Putting your websites keywords in your text link will boost your websites ranking
for those keywords.
Lastly, you will often be allowed a description with your link to further explain your website. This description text is also a good place to put your keywords.
3. Make It Irresistible To Readers
So far we have discussed how to impress Google. But if you can’t make the link attractive to the people who see it, you’re are missing out on good traffic!
Here’ are some tips to maximize clicks on your backlink:
Get the main benefit or main problem you solve into the text around the link in readable sentences.
Offer something free to motivate people to click your link. This can be an article, report, assessment, newsletter, ebook, etc.
Keep it simple, direct and easy to read. Don’t jam keywords around the link.
If your backlink will be on a page with other competing links, then be sure to emphasis how your services are different so you stand out.
Lets Wrap Up Your Backlink Strategy
Step 1. Submit your site to website directories like Blogarama
Step 2. Get backlinks from high quality, relevant sources in your niche.
Step 3. Ensure your backlinks are placed strategically on the page.
Step 4. Make your backlink scrumptious to search engines and irresistible to visitors.
Now that you’ve got a delicious backlink strategy, go make it and send a slice to Google:)