Improve Your Bounce Rate And Make Visitors Stay!!
You don’t want visitors to stop by and then bounce? That’s what you call a high bounce rate. Your bounce rate is the percentage of people who stop by your site and leave after viewing just one page. So what is a good bounce rate anyway? A high bounce can impact your SEO and ultimately your search engine rankings. Getting visitors to your website is only half the battle. Entice your readers to stay a little while longer and improve your bounce rate!
What’s A Good Bounce Rate?
- Over 80 percent is very bad
- 70-80 percent is bad
- 50-70 percent is average
- 30-50 percent is excellent
- 20 percent or less is either beyond amazing or a tracking error
Typically, an excellent bounce rate is between 30 and 40 percent. However, the average bounce rate hovers somewhere between 50 and 70 percent. Most blogs have a bounce rate between 60 and 70 percent. Anything over 70 percent and you probably want to these steps to improve your rate. So, what is a good bounce rate for bloggers? I would say aim for 55 percent or lower, but if you can manage to stay below 65 percent you’re doing good!
How Do You Find Out Your Bounce Rate?
Curious what your bounce rate is? It’s easy to track your bounce rate through Google Analytics. In your overview report, you’ll see the bounce rate metric. That will show your overall bounce rate percentage. You can also view the bounce rate for individual posts and pages by visiting Insights – Reports and then Publishers. You’ll be able to check out the bounce rate for your top landing pages.
How Do You Lower Your Bounce Rate?
10 Steps To Reduce Your Bounce Rate
Step 1 – Provide quality content. Teaching your readers something is a great way to encourage them to explore your site. Visitors don’t want loads of hype, they want to learn and increase their knowledge of your product or industry so they can make an informed decision.
Step 2 – Keep the navigation simple. Navigation links should be large and clearly labeled. Have you ever been to a cultural restaurant but couldn’t tell the men’s restroom from the women’s? While you may think themed titles are cute, your visitors may become confused and end up leaving your website. If in doubt, always go with the more common title.
Include Internal Links and Related Posts Like Here:
Step 3 – Always include internal links within your posts. This encourages those click throughs to other posts. Also make sure your readers have access to related posts at the bottom of each post. This is the best way to get your visitors to check out other pages.
Step 4 – Keep your content updated. Try to update times, dates, and news articles as much as possible. You don’t want your website to sound like it was published in the stone age do you? If you’re running an information based site than it is important to consistently add fresh and unique content.
Step 5 – Add infographics. Adding informative infographics keeps your readers intersted and engaged. This helps your visitors stay a little longer and check out what else your site has to offer.
Step 6 – Add lists. Everyone likes lists. List and describe product benefits. Your visitors don’t purchase features, they purchase the benefits that the product or service will provide for them. Is your product a time saver? Is it easier to use than most competing products? Make sure you describe how the product will make the visitors life more productive, more fun, easier, or better.
Step 7 – If you sell anything on your site, make sure your visitor knows their purchase is secure. More than one-half of all buyers won’t buy online because they’re afraid of getting scammed.
Step 8 – Make sure your informational content is accurate. Your visitors will stick around to read your message especially when you back it up with references and third party awards.
Step 9 – Test and tweak. Use tools like Google Analytics to determine what makes your visitors stick around and what makes them “bounce”. Then work on building on the good and dropping the bad.
Step 10 – Ask for site feedback. Provide your visitor with a way of leaving feedback for you and other readers.
Testimonials are a powerful tool because they give your product credibility from a third party. Testimonials can be a trust builder, especially if you provide a reference (phone number, email address, ect. ) for them to contact the user that gave the testimonial. Most of the time your visitors will not contact the person that gave the testimonial but it helps build trust and provides a more authentic feel.
Bonus Step- Improve your page speed. A very slow loading page can make people bounce before it even finishes loading. Make sure you upload a cache plugin and compress your images. Remove any plugins you’re not using and use a responsive theme.
Keep your visitors interested and informed to lower your bounce rate easily! Include internal links within your posts and related articles at the end. What’s your bounce rate? I’m typically in the 60s but always working to improve!