Blogging Branding | Marketing | Blogging 101

How To Write A (Great) Blog Post!

Hook ‘em In The First 3 Seconds

The first few sentences of your post will either make or break your reader’s interest. The first paragraph is the most important if you want to capture and keep your reader’s attention. I’ve been a published writer for many years, but blog writing is different than most other forms of writing. Wanna know how to write a blog post your audience reads all the way through to the end? Write for your readers! Give them something… inspiration, a lesson learned, a laugh… whatever you have to offer! Give them a reason to want to read on and even click through to other blog posts and subscribe because you’re just that good!

Start With Anticipation. End With Satisfaction

Three seconds and 40 characters. That’s all you usually have to work with when trying to capture and keep the attention of someone reading your post. Your intro is the most important! I usually spend most of my time writing and rewriting my first paragraph. I go back and rewrite it several times before it’s good enough. Make it catchy, quirky, funny, unbelievably informative, relatable, or inspiring. Give them a reason to keep reading.

Grab Their Attention

This is an unforgiving step. If you fail to get your reader’s attention in the first several seconds, they’ll either click away or send you into the abyss of cyber space. Lost forever. Take your time and think about your opening. Remember it’s about them and what they want. Make your posts relatable! Write something that makes them feel like, “Hey, they’re talkin’ about me!” or “Finally, this is exactly what I’ve been looking for!”

Blog Writing – How To Write A Blog Post People Want To Read

As a writer, I write stories. Since the age 23, I’ve been blessed to be writing for a living. Blog writing is a little different than news and magazine writing, but the point is the same. Whether you’re writing for a newspaper, magazine, a novel or your blog, you need to write for the people. So what’s in a good story? Wanna know how to write a blog post people want to read all the way til the end? First, let’s think about why people read your story? What brings them to your blog post? People read to find out something new and curiosity usually brings them. Or they read to find a solution, and a problem is what brought them. When telling your story, don’t give away the ending in the first paragraph. Give the readers just enough mystery and drama building up to the finale. And if it’s a solution you’re writing about, don’t reveal it until the end. First sell the problem. Talk about the issues surrounding the problem.

You can find great questions people want answers to on social media! Look for questions posted in Facebook groups in your niche as inspiration. Chances are more people want to know the answers to those same questions!

Don’t Forget The Who, What, Where, When And How!

And no matter what you’re writing always, always include: who, what, where, when and how! You don’t want to leave your readers with questions, after all they probably are looking at your article for answers!

Have a Conversation With Your Reader

Let your personality speak to your readers! Write as if you’re talking to your readers. Add a little humour, raw honesty or quirkinesses. Keep them entertained!

Blog Post Structure

Make sure to include headlines and graphics throughout to break it up!

Blog posts can be anywhere from 500-2,500 or more words, depending on your niche and style.

Blog posts usually have shorter paragraphs. This makes it easier to read through and keep your reader’s attention.

Link to other posts, within your post!

Have a conclusion.

End with a call to action. Either a subscribe button, a request for comments or a link to another blog post!

End On An Upbeat Note

Don’t let your article die out at the end. Alot of writers do this because they don’t know how to end on an upbeat note. And once all the good stuff is gone, they have nothing left!

Impressions are made with the beginning and end of your article. Create a feeling of anticipation in the beginning and a feeling of satisfaction in the end. Reiterate the most interesting part of your post! Remind them why they came to you:)

I hope you found this helpful! Most of all, blog writing should be fun! You should enjoy what you do, and write from passion:)

As always, thanks for reading and I appreciate your comments! If you have any tips you’d like share let me know below!

Steph Social

Publisher

26 Comments

  1. I’ve been blogging for a few years, and your first tip took me a while to figure out. This is very informative for newbies and bloggers who may be stumped on how to write.

  2. I enjoyed this post very much. I’ve been writing since I was a little girl and am glad to have the opportunity to write and write now – my books, my blogs, comments on other people’s posts. Words, words, words. I eat ’em like popcorn. Thanks so much for sharing.

  3. Shorter paragraphs are even more important now that more and more blog readers are using their mobile devices to consume their content. There’s nothing worse than an overly long paragraph on a cell phone. It’s just really off putting.

    1. Very true! I keep them to a few sentences and try and break them up with headers!

  4. Hehe….I have a big problem with intros! It’s like every single article I write has a very “lame” intro. What do you think, say about my latest post?

  5. I have a ton of writing planned for today, so these tips came into my life at just the right time!

    1. Good luck!!

  6. Kristine Nicole Alessandra says:

    Your tips are on point! These will definitely help me write my best blog post ever! Thanks for sharing these tips.

  7. Thank you for this. I have been writing for a while now and I know all of this but it is good to be reminds — especially at the beginning of a new year~ Thanks!

  8. We so agree with you needing to “hook” your reader. It all begin with the title and image. Thanks for these blog writing tips! They will come into good use.

    1. If you don’t get my attention in the first paragraph, I’m gone!

  9. Matt Taylor says:

    Thanks for the helpful blogging tips. The hook is so important, just like in TV, Movies, Books, etc. Blogging is more so.

  10. This is such a great Newbie Blogger post! You should create a Blogger-Guide with more content like this!! 😉

    1. Maybe sometime this year I will! I love helping new bloggers with tips that have helped me the most! It’s crazy how much there is to learn about blogging!

  11. This is really great advice. Having a well written post will make all the difference.

  12. Tiffany La Forge-Grau says:

    I love this post. Making blog articles is one of my favorite things to do; this will help a lot of people!

  13. Your tips are on point! I think a good headline and photos really does the trick! What do you think?

  14. Loved this post so much! I shared with a lot of friends who are starting to blog.

    1. Thank you 🙏

  15. Lovely useful read. And every bit of it is what I believe too is the way to go about blogging.

  16. Lily says:

    Great helpful tips for people who want to be a better blogger. Hooking them in is so important for engagement.

  17. As someone you has been blogging for a few years now, these tips would surely be helpful. Especially to people who are new to blogging.

  18. […] How To Write A (Great) Blog Post! […]

  19. Wow. I just started the end of last month and things seem to be going nowhere. I know I’m just too early to see results because my blog is new but I hope to get to where you are now! It’s really a motivation to keep me going 🙂 Thanks for sharing!

    1. Congrats!! That’s so exciting!
      I went in with the mindset that it was gonna take a long time to gain traffic and make any money, so I wasn’t discouraged early on!
      Don’t worry. Keep working consistently and give it at least 6-9 months before you see much growth. It’s a slow game but it is so worth it:) you’ll find out soon enough if it’s a real passion lol 😂 6 months is the marker where I see the newbies quitting because they’re disappointed with their growth! At 6 months I had grown a teensy bit, which was enough to keep me motivated!
      Now my stats are booming! If you ever have any questions or wanna do a guest post, email me:) Stephanie.sisler@hotmail.com

  20. […] Blog writing is different than other forms of writing. I recently published a detailed post with tips on how to write a great blog post! […]

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