Rebranding During The Pandemic? How To Choose Your Fonts!
Looking for productive things to do during the pandemic? If you’re stuck at home, why not use the extra time to re-brand your blog and social media!
Your blog fonts are a great place to start when you’re working on website re-branding.
I love typography. I like to keep my website fonts simple and easy to read. And, I use a variety of font types for my graphics that I include in my posts and on social media.
When your fonts speak to your readers, you can really connect and even convert your audience to subscribers and customers.
This is a 3 part series, sponsored by fontbundles.net/free-fonts
to bring you free font downloads so that you can rebrand your site and social media! I love to use their fonts for creating graphics, logos, social media designs and so much more! Although I am compensated for this post, the opinions here are all my own:)
In this post, I’ll talk about the different types of fonts and how to find a font that fits your brand!
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What Do Your Fonts Say About Your Brand?
My blog is my brand. I’ve worked very hard on the branding process over the past year and it has really helped establish my blog and grow it to where it is now.
For more on blog branding, check out my post on brand development.
I love the branding process and how powerful it is in marketing and conversion. When done right, branding can connect your audience and make them feel something, without even physically touching or speaking to them.
Fonts are an essential part of the branding and design of your blog, but the importance is often overlooked. Don’t make that mistake.
Let’s look at the different types of fonts.
The 5 basic font types are:
- Sans Serif
- Hand Written
Serif fonts are old-school and are named after the little lines that extend. See the S above has some lines extending at the ends? That’s how you identify a serif font.
Serif fonts are usually seen as trustworthy and classic. They’re a safe and popular choice among many brands including Tiffany & Co and Vogue!
If serif is named after its extended lines, than sans serif means no lines! It’s a simple font and is very popular with online brands. Facebook and Google use sans serif fonts for their logos!
Scripts can be quite versatile. There are a variety of script styles including classic, elegant, playful, and some are so extravagant, I can hardly read them! The right script can add just a touch of fancy when paired with a simple serif.
Handwritten fonts are fonts that are just that- fonts that look like they’ve been written by hand. They’re seen as playful and fun! Perfect for less serious brands like kids toys, or gag sites!
Decorative fonts stand out, but not always in a good way. You should use this carefully because too many decorative fonts can look messy and unprofessional. However, the right decorative font can catch your reader’s eye and drawn them in!
Choosing Fonts For Your Brand
Choose a font type that suits your brand’s voice.
The fonts you choose, say a lot about your site and the message. Is your blog serious or laid back? Is it professional or fun? Modern or vintage? There is a lot to consider when choosing fonts!
Fonts provide personality, since your readers are reading text and not hearing a voice or seeing a personality.
Your website should always be easy to read and understand. For me, this isn’t the place for decorative or script font.
I like to use decorative or script typography in graphics and social media designs for more personality.
Check out your site. Is your font easy to read? Is it big enough?
Blog Font Placement
Your header fonts should stand out the most as they are what grabs the reader’s attention. Just be sure they are easy to read. I use a simple sans serif.
H2, H3, H3 Headers
These should compliment your H1 header but not overpower it. Personally, I like to use the same font as my H1 but not bold and slightly smaller in size.
This isn’t meant to stand out, but should be easy to read. If you want to emphasize some text, you can bold or italicize certain parts. Using a script here is a messy mistake that should be avoided. I think it’s a big turn off for readers and hard to read.
Fonts For Social Media And Graphics
It’s always best to keep your blog post text pretty consistent. But I like to get a little more creative and expressive with my graphics and social media styles.
Here are some of my current favourite fonts to use for social media and blog graphics:
Handwritten fonts are fun and casual, like this font Tidal Wave.
Lovebird is such an elegant font! If you have a feminine, chic blog, this is the perfect font for you! And it’s currently free! I definitely downloaded it! If you download a font for free through fontbundles.net, you always have it!
Primrose is a unique script font. It’s bold and fun, yet elegant at the same time! I LOVE this font right now for social media graphics and use it for my newsletter image!
Timberly is a sweet and strong, bold font that is whimsical and easy to read. Once of my new faves and currently FREE! Grab it now and use it forever:)
Now that you have a better understanding of the different types of fonts and how to use them, next week we can dive into how to pair different fonts for the perfect brand combination! And then how to use them to make logos, graphics and your media kit!