Marketing Is about Multiple Touches
Digital marketing is a delicate art. You have to get your reader’s attention (and keep it), create a connection and give them a reason to buy your product or sign up for your service.
Maybe you have small email list, and perhaps sent out a few newsletters and maybe even added some affiliate links. But, nothing happened. So, you checked your email service and see that the email had been delivered, and even opened by many people. So what went wrong?
It can be tempting to believe that marketing only works for some people or that you need a giant list before you can see real results.
But that’s not true. There are many solopreneurs and coaches who use email marketing as an additional income stream. Connection and desire are the key to marketing success, even with a small list!
You can become more effective with your emails if you follow these tips:
Build the Suspense
Marketing is about multiple touches. That means you start to promote your new product or someone else’s before you’re ready to officially announce it. You can do this by letting your list know that something’s coming. Tell them it’s for them and that they’ll love it!
If you want to promote an affiliate product, you could send an email and say something like, “Hey, I have a surprise I really think you’ll love! I’ll send it over tomorrow so stay tuned!”
If it’s your own product you’ll be promoting, you could tell your list, “I want to share something that I’ve been working on for you. It’s about (topic) and I’ll share more about it soon.” This keeps your list engaged even when you’re not actively promoting anything.
Talk It Up
Don’t try and sell to your audience right off the bat! It won’t work! When you’re ready to share your product or someone else’s with your list, don’t just send a single email. Instead, be prepared to send multiple emails.
Think of the products you’ve purchased to build your business. If you’re like most people, you probably didn’t buy that fancy WordPress theme or join that membership group until you’d heard about it a few times. Your first exposures were all about getting you familiar with the product and understanding how it would improve your life or business.
It’s the same with your list. Sure, you can send out a single email and some subscribers might buy. But you’re betting on the fact that they heard about this product previously. If you want to convert more of your subscribers into buyers, you’ll have to introduce them to the product repeatedly.
Tell them why they need this product in their life! How will it make their life better?
Give It Time
Don’t be discouraged when your first promotion isn’t as great as you thought it’d be. Customers need time to make decisions, especially if you’re trying to sell a high-ticket item. They may need time to talk to their spouse, move money between credit cards, or ask other customers about the product before clicking on the ‘buy’ button.
Marketing your own product or someone else’s as an affiliate is all about playing the long game. You may not make your first sales immediately so be patient and keep at it. If you’re dedicated and you’re sharing helpful information, your subscribers will eventually buy from you.
Start off by sharing helpful tips leading up to your big reveal! You want to gain connection and give them a reason to need what you’re selling!
Print out the digital marketing workbook below for more tips!