Becoming a mobile-first brand is a concept that has been around for over a decade. However, it is surprising how many companies still don’t really take it seriously. Most believe that the average person is watching them on a desktop or laptop.
Part of the issue is reluctance. But a lot of it is just the fact that going mobile-first is challenging and many business leaders don’t really know how to do it
In situations like these, it is often best to take a look at what the top brands are doing. Here’s everything you need to know:
Using More Mobile-Native Channels For Marketing
One of the things that top-flight brands are doing is leaning into mobile-native channels for their marketing. They’re seeking opportunities to find social media options that lend themselves to the audiences they want to reach.
For example, many brands are now using TikTok to reach their Gen Z audiences and upsell them on a lot of their products. They’re also integrating things like voice search in their strategy for people using their phones who don’t really want to type on tiny keyboards.
Integrating Low-Friction Payments
Top brands are also looking for ways to implement low-friction payments on mobile to ensure transactions go through. The idea here is to tap into the power of mobile digital wallets and enable consumers to pay for the things they want with ease.
There’s also been a rush to make things more omnichannel. For example, consumers should be able to start at a checkout on a desktop site and then move over to a mobile platform to complete their purchase.
Top web designers are making this possible by ensuring that websites are tailored to multiple screen types and interfaces. These designs automatically scale and shift, making it simpler for users to checkout with the products they want to purchase.
Personalizing Location And Behavior Data
Another thing top brands are becoming mobile-first is by considering things like user location and behavior in more detail. These dimensions are enabling a more targeted approach, allowing companies to essentially sell depending on consumers’ circumstances.
For example, support that a user is in an area near a restaurant and usually makes food purchases at this time. An app could send them a push notification for a special offer for a particular restaurant.
Using AR
There’s also a lot of brands now using AR to provide consumers with standout experiences on mobile devices. Many of these systems integrate with conventional phones, providing a clearer, 3D impression of what a zone is really like and what it has to offer.
For example, Coca-Cola has Snapchat AR lenses that tie in with movies. These increase engagement and actually lead to more sales.
Launching Native Customer Apps
Finally, top brands are launching native customer apps that improve the customer journey. These improve the shopping experience, eliminating the clunky browser and giving the user more freedom to do what they want. Furthermore, because it is an app, it makes it easier to provide custom deals and notifications to drive conversions.
